The Red Baron Gallery has provided funding to Georgia Public Television to help pay for the rights to broadcast the Antiques Roadshow and is credited at the beginning of the show for its financial support. This is an example of ________
A) ambient advertising
B) a special event
C) a sponsorship
D) a sales promotion
E) guerilla marketing
C
You might also like to view...
Distinguish between values, attitudes, and moods of a manager in an organization. What implications do these have for how managers contribute to organizational effectiveness?
What will be an ideal response?
As the computer industry has evolved, the concept of technical support has moved from a narrow focus on fixing technical problems to a much more comprehensive focus on supporting customers and helping them use technology to achieve business goals.
Answer the following statement true (T) or false (F)
When looking at an organization as a whole, one needs to visualize how it fits into its overall environment and understand how each part relates to the others. What management skill is this?
a. Human b. Conceptual c. Technical d. Leading
Despite their interest in a lawsuit, third parties may not become parties to the lawsuit
Indicate whether the statement is true or false