One of the advantages of personal selling over other types of marketing communication is that
A. personal selling almost always costs less than other marketing communication alternatives.
B. cold calling is easier than direct mail advertising.
C. personal selling has greater reach than advertising.
D. personal selling requires less training than other types of selling.
E. salespeople can build strong relationships with customers.
Answer: E
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The goal of workplace surveillance is to alleviate productivity concerns and discourage employees from looking up personal banking information or viewing pornography at work?
a. alleviate productivity concerns b. discourage employees from looking up personal banking information c. discourage employees from viewing pornography at work d. all of the above
A ________ refers to a party who is granted limited rights in or access to intellectual property or informational rights owned by another party
A) lessor B) lessee C) licensee D) licensor
Which of the following is true about the marketing environment?
A. Competitive marketing environment forces are the hardest to understand. B. Changing marketing environment forces are always advantageous for marketers. C. The effects of marketing environment forces can be difficult to predict. D. Marketing environment forces usually do not impact one another. E. Good marketers are able to anticipate all marketing environment forces before they arise.
Real property includes
a. land. b. buildings. c. rights in the land of another. d. all of these.