Cooper just opened a new day care center in town. To get some publicity, he hired a blogger with a huge online following to write an article about his facility

Cooper wanted to have final approval and the chance to edit the content before the blog went live, and the blogger agreed. Out of the four values of a PR practitioner, which one is the blogger, whom Cooper hired, ignoring the most?
a) Sense of independence
b) Sense of responsibility to society
c) Honor of the profession as a whole
d) Higher loyalty to the standards of the profession


a

Communication & Mass Media

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Plan to cover a __________ topic in depth, rather than a __________ topic superficially

Fill in the blanks with correct word

Communication & Mass Media

Which of the following is TRUE in regard to a long-term oriented culture?

a. Students with this outlook will attribute their success or failure to luck or chance. b. Executives with this orientation value self-reliance and personal freedom. c. Organizations with this orientation focus on future profits. d. Cultures with this outlook see humility as a virtue only for women.

Communication & Mass Media

Feedforward in conversation can help identify topics and ___________

a. tone b. goals c. feedback d. satisfaction

Communication & Mass Media

In a psychological analysis, which of the following concepts are what the audience holds to be true or false?

A) values B) attitudes C) beliefs D) feelings

Communication & Mass Media