How did the Pope’s team use real-time insights, influencer engagement, and media outreach to promote Pope Francis’ first visit to the United States.?

What will be an ideal response?


A team of strategists, writers, editors, designers, and creative content developers was gathered. This team created 2,268 pieces of social media content in the forms of creative images, messages, and gifs, including 62 videos. They shared a video at the end of each day highlighting the moments and shared quotes and gifs from Pope Francis that aligned with the goal of his visit. In addition, the team responded to more than 1,500 influencers and Pope fans in both English and Spanish in inspiring ways that the Church had never done before. To do this, the USCCB identified people attending or watching events of the visit, and asked them individually via social media what they were praying for.

Communication & Mass Media

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Explain the importance and impact of New York Times v. Sullivan.

What will be an ideal response?

Communication & Mass Media

Masculinist men's groups believe Western cultural views of masculinity are toxic for all of us

Indicate whether the statement is true or false

Communication & Mass Media

__________ __________ are any interruptions or occurrences in the communication setting that interfere with effective listening. [p.121, I]

Fill in the blank(s) with correct word

Communication & Mass Media

After a group has done its creative thinking, it must then subject the various options to rigorous evaluation before it reaches a final position.

Answer the following statement true (T) or false (F)

Communication & Mass Media