The Body Shop's commitment to its values costs money. Is it worth it? Why or why not? What benefits might The Body Shop receive for its values-driven behavior?
What will be an ideal response?
In the broadest sense, good ethics is good business. Studies have shown that
ethical practices probably help businesses and that unethical practices definitely
hurt businesses. This is especially true in the case of The Body Shop, which made
ethical business practices the cornerstone of its enterprise. It is likely that many
of its customers were attracted by the company's business ethics. These
customers can just as quickly be turned off by a company's failure to live up to its
promises. By facing, accepting, and acting upon criticism, The Body Shop
strengthened its claim to be an ethical, values-driven business. It also
strengthened its claim to consumers attracted to those kinds of businesses.
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Which of the following is not a conventional unit in content analysis?
a. physical b. syntactical c. sequential d. referential e. propositional
Define context. What is the role of context in communication?
What will be an ideal response?
______ is a group of individuals who come together based on common interests, values, and characteristics.
A. Content B. Connectors C. Community D. Creators
By the late 1990s, desktop publishing, inexpensive photocopying, high-speed printing, and the publication of magazines in virtual form, were making it easier to enter into the magazine business
a. True b. False