In the context of the relationship era, leading-edge firms believe that:
A. seeking new customers is more profitable than cultivating current customers.
B. closely focusing on each immediate transaction with a customer is more likely to be profitable than building long-term relationships.
C. satisfied customers can promote their business with more speed than promotional campaigns.
D. using digital resources to gather customer data can hinder their quality of service.
Answer: C
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In a consolidated balance sheet, the minority interest is reported
a. as part of long-term liabilities. b. between liabilities and stockholders' equity c. as part of stockholders' equity. d. as part of long-term assets.
Which of the following is FALSE statement about volunteers, from the survey taken in 2005 by the Bureau of Labor Statistics?
a. Women volunteer more often than men b. Less than a quarter of the population of the U.S. volunteers c. Volunters are more likely to be married d. Volunteering is highest in age group 35-44 e. The largest number of volunteers volunteer for a religious organization
Henry and Charlie want to create a company where their employees have a say in the processes and products that they produce. They both feel that it is important to get the opinion of the people who are hands on, so to speak. They think that with their employee involvement they can improve their processes and products because they are closer to knowing the needs of the customer. Henry and Charlie use which flow of communication direction in their company?
a. Lateral b. Horizontal c. Downward d. Upward
Which of the following is least likely to be structured using the AICPA attestation standards?
A. A review of management's discussion and analysis. B. A SysTrust engagement. C. A review of nonpublic interim information. D. A "SOC 3" service organization controls engagement.