In a television commercial, an advertiser shows a party scene with many college-age students having a great time. The advertiser's product, a new litebeer, is prominently displayed in the scene
This advertiser is hoping that his product will become associated with fun. Therefore, when a college student is in a store, he or she will associate this new beer will good feelings and fun. The advertiser is depending on which of the following to sell his product?
a. higher-order conditioning
b. shaping
c. response chaining
d. extinction
ANSWER: a
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