Listed below are the organizational patterns for correspondence. The order for each one is mixed up. Correct the order by numbering (with 1, 2, and 3 ) which parts come first, second, and third. Bad News Message _____ Make a constructive suggestion, look toward the future, or offer an alternative _____ Provide a buffer _____ State or imply the bad news
Fill in the blank(s) with correct word
2, 3, 1
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Controversial sexual ads are interesting to viewers, but sometimes fail to transmit key information that will be recalled
Indicate whether the statement is true or false
According to the text, construct validity includes all the following EXCEPT:
A) convergent validity. B) discriminant validity. C) nomological validity. D) coefficient validity. E) C and D
Globalization of markets requires developing marketing strategies as if the world were one market. Which of the following marketing mix variables is most difficult to standardize for globalization?
A. Brand name B. Package C. Media allocation D. Labels E. Product characteristics
Define and discuss the existence of subcultures and countercultures within an organization. Discuss the advantages and disadvantages of a counterculture.
What will be an ideal response?