According to the agenda-setting theory, which of the following plays a key role in shaping public opinion?
a. corporations
b. news media
c. PR professionals
d. government officials
b. news media
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Integrated marketing communication (IMC) campaigns typically involve ______.
A. advertising B. public relations C. sales promotion D. all of these
By making visual aids simple, bold, and large, the speaker is following which design principle?
A) Make sure that the visual aids can be easily seen. B) Make the visual aids easy to handle. C) Make the visual aids aesthetically pleasing without being distracting. D) Make the visual aids reflect a mood. E) Make the visual aids colorful.
Explain why it may be necessary to code all elements of a text instead of using random sampling to select the units to be coded.
What will be an ideal response?
Although unlikely, an outline may have to be subdivided beyond the level of lowercase levels (such as a, b, c). Which subdivision would come next?
A) numbers in parentheses B) capital letters in parentheses C) lowercase letters in parentheses D) Arabic numerals in parentheses