The ________ can help the promotion effort by spreading word-of-mouth information and advice among other consumers.
A. innovators
B. early adopters
C. nonadopters
D. late majority customer group
E. laggards
Answer: B
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A questionnaire that asks respondents whether they "strongly agree," "somewhat agree," "somewhat disagree," or "strongly disagree" is most likely a(n) ________
A) unstructured questionnaire B) online questionnaire C) mail questionnaire D) moderately structured questionnaire E) completely structured questionnaire
Which of the following is a disadvantage of the level strategy of sales and operations planning?
a. lower turnover b. workers that tend to be skilled and experienced c. higher cost of inventories over periods of slack d. lower absenteeism of its employees
It is estimated that 20 to 30 percent of audiences are ____________________ learners, and benefit the most from powerful words and stories.
Fill in the blank(s) with the appropriate word(s).
A party's oral agreement to pay another's debt is never enforceable
Indicate whether the statement is true or false