A successful penetration strategy should make existing customers _________________.
a. Dispose of their existing product
b. Increase brand allegiance
c. Compare competitive offerings
d. Extend into new products
a. Dispose of their existing product
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When two or more companies compete for a contract with creative pitches, the process is sometimes called a shootout
Indicate whether the statement is true or false
Since it set up a free daycare center for its shoppers, Ingrid has developed great ________ for the Raleigh County Kroger store. She wouldn't consider going to another store and having to contend with her two-year old while she is trying to decide what to buy.
A. brand recognition B. brand awareness C. consumer attachment D. retailer loyalty E. store awareness
A company that uses the net method of recording purchases and a perpetual inventory system purchased $2100 of merchandise on July 5 with terms 3/10, n/30. On July 7, it returned $300 worth of merchandise. On July 28, it paid the full amount due. The correct journal entry to record the payment on July 28 is:
A. Debit Accounts Payable $2100; credit Cash $2100. B. Debit Merchandise Inventory $1800; credit Cash $1800. C. Debit Cash $1800; credit Accounts Payable $1800. D. Debit Accounts Payable $1746; debit Discounts Lost $54; credit Cash $1800. E. Debit Accounts Payable $1800; credit Merchandise Inventory $54; credit Cash $1746.
Refer to the scenario above. What is the earliest start time for activity H?
A) Week 14 B) Week 15 C) Week 16 D) Week 17