The principles of Positioning Advertising Copy Testing (PACT) state that a good copy testing system will
A. evaluate responses to the advertising at a single level of the hierarchy of effects.
B. measure needs satisfaction levels proposed by each advertisement under consideration.
C. use a single measure of a single dependent variable to ensure clarity of interpretation.
D. test alternative executions at various stages of completion.
E. provide measurements that are relevant to the objectives of advertising.
Answer: E
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