Identify the doctrine which holds that employers are free to fire an employee at any time and for any reason unless an agreement specifies otherwise.
A. The doctrine of constructive notice
B. The doctrine of constructive dismissal
C. The doctrine of estoppel
D. The doctrine of employment at will
Answer: D
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The New Luxury goods category, which includes Kiehl's skin care and Kendall Jackson wine, and is based on emotions and priced between average middle-market brands and superpremium Old Luxury brands, is called accessible superpremium brands
Indicate whether the statement is true or false
Which group determines a product's position relative to competing products?
A) manufacturers B) wholesalers C) retailers D) consumers E) suppliers
During the personal selling process, a salesperson, if possible, should handle objections when
A. they arise. B. the salesperson begins the trial close. C. the sales presentation is approximately half completed. D. the customer appears to be unhappy or agitated. E. the salesperson begins the sales presentation.
Which of the following scenarios illustrates how sales promotion can erode brand loyalty?
A. A television ad of a specific brand increases the sales for the entire product category, thus benefiting the competitors as well. B. A wholesaler switches between brands as he is attracted by price deals and promotion allowances of various competing brands during Christmas. C. A newspaper article on the side effects of deep-fried food causes most fast food chains to lose their customers. D. An insurance company has not been able to gain employee commitment or loyalty even after providing regular training to its sales force. E. A firm airs a radio ad similar to a competitor's, which results in consumer brand confusion.