Frank mistakenly believes that there are more words that begin with the letter "k" than there are with the letter "k" in the third position due to __________________
A) the representativeness heuristic
B) the availability heuristic
C) anchoring effect
D) confirmation bias
Answer: B
Rationale: This is a classic example of the availability heuristic, which entails estimating the frequency
of an event based on how easily examples of it come to mind. Because it is easier to think of words which begin with ‘k' than have ‘k' as the third letter, most people conclude that there are more words that begin with ‘k'.
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