Marketing managers rely on customer databases for effective implementation of the market penetration strategy
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
A firm using the market penetration alternative would try to increase market share among existing customers. Customer databases would help managers implement this strategy.
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When interest rates are stated or given for loan repayments, it is assumed that they are ________ unless specifically stated otherwise
A) daily rates B) annual percentage rates C) effective annual rates D) APYs
A rule is arbitrary and capricious if there is no evidence to support its promulgation
Indicate whether the statement is true or false
Which of the following is not an advantage of exponential smoothing?
a. It enables us to perform on-period ahead forecasting b. It enables us to perform more than one-period ahead forecasting c. It enables us to smooth out seasonal components d. It enables us to smooth out cyclical components
The unadjusted net income on the income statement was $64,916. After journalizing and posting the adjusting entries for expired insurance during the year of $3,400 and for supplies used during the year of $1,480, the adjusted net income is:
A. $60,036. B. $69,796. C. $64,916. D. $61,516.