An ad agency has landed an account for Savola, a brand of healthy cooking oil. Describe how the ad can effectively incorporate negative appeals in its messages
What will be an ideal response?
Student answers will vary. Negative appeals such as fear, guilt, and shame are used by communicators to get people to do things (brush their teeth) or stop doing things (smoking). The cooking oil ad can use fear appeals to get consumers to start using its product. This can be achieved by depicting health risks associated with using cooking oils other than Savola, such as hypertension, heart attacks, etc. Guilt appeal can be used to depict a family grieving the death of someone who did not use Savola. Shame appeal could illustrate the case of a parent who cannot play catch with his kids because his fitness is compromised by not using Savola.
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An error of a national court which does not produce a manifest injustice is not considered a denial of justice
Indicate whether the statement is true or false
A proxy is revocable to the same extent as an agency
a. True b. False Indicate whether the statement is true or false
Have currency traders been successful in exploiting their exchange rate forecasts?
What will be an ideal response?