Which bidding approach is used when the buyer–supplier relationship is transactional, items are standardized, and price is the predominant selection criterion?
A. online reverse auctions
B. competitive bidding
C. negotiations
D. English auctions
B. competitive bidding
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If the Advertising Self-Regulatory Council rules against an advertiser, it will:
A) order the firm to discontinue the ad in a manner similar to the consent order of the Federal Trade Commission B) ask the firm to modify the ad or discontinue using it C) refer the case to the Federal Trade Commission (FTC) D) refer the case to the National Advertising Division (NAD)
Which input control check would detect a posting to the wrong customer account?
a. missing data check b. check digit c. reasonableness check d. validity check
________ is an important marketing activity as it allows salespeople to represent the firm to customers, gather information on customer likes and dislikes, and provide market feedback on competitors and trends in the macro-environment.
A. Personal selling B. Publicity C. Advertising D. Public relations E. Sales promotion
If a case is reversed and remanded, it: A) is dismissed with no further proceedings
B) is reversed with no further proceedings. C) requires additional hearings or determinations at the trial court level. D) means that the lower court acted unconstitutionally. E)None of the above