An ad agency creates an ad for a particular car. It stresses the car's safety and gas mileage. This ad relies on the _________ route to persuasion.
a. Peripheral
b. Central
c. Primary
d. Secondary
b. Central
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If you have genes that interfere with metabolizing alcohol into acetic acid, how will you be affected? a. You will be unlikely to abuse alcohol
b. You will be more likely than average to abuse alcohol. c. You will be less likely than average to experience hangovers. d. You will be more likely than average to gain weight.
Given the research on cognitive errors and biases, it can be concluded that ____
a. people are not nearly as smart as they are usually given credit for b. people can be extremely unpredictable in terms of when and why they will engage in rational versus irrational decision-making styles c. people rely on irrational thinking much of the time, but are still capable of engaging in careful, conscious thought when they need to make important decisions d. these errors are extremely serious, and tend to have cumulatively biasing effects across time
Some cases of sudden infant death syndrome (SIDS) may include biological vulnerabilities in the function of which neurotransmitter?
a. ?glutamate b. ?norepinephrine c. ?serotonin d. ?dopamine
In diaphragmatic breathing, if the shoulders move on an inhale, the procedure is being done properly
a. True b. False Indicate whether the statement is true or false