The pass-along readership rate of magazines is beneficial for advertisers

a. True
b. False


ANSWER: True

Communication & Mass Media

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"We did it. We're sorry. Please forgive us." is an example of which strategy of image repair theory

A) mortification B) evasion of responsibility C) corrective action D) denial E) reduction of offensiveness

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Before school, Max reminds his son to take his lunch money off the counter and put it in his backpack. This is an example of what type of communication?

A. an interview B. dyadic communication C. small-group communication D. public communication

Communication & Mass Media

It is a good idea for a journalist to make every word count and omit needless words

Indicate whether the statement is true or false

Communication & Mass Media

The _____ speech provides excellent training in many aspects of public speaking, so students should avoid the temptation to apologize or respond negatively when asked to speak without preparation

a. manuscript b. extemporaneous c. impromptu d. prepared

Communication & Mass Media