How does a firm benefit from making sure its MPR professionals are communicating with connectors during a crisis?
What will be an ideal response?
If connectors know they can come to you for reliable information, the chances of them telling your side of the story and assisting in shining a favorable light on the firm in resulting coverage will increase. When they can't get information directly from the source, journalists and bloggers will look elsewhere. They might turn to industry analysts, former employees, or even your competitors. If you are trying to manage a message and keep your firm in a positive light, these are probably the last people you want commenting on the situation.
You might also like to view...
A noncompensatory share purchase plan is designed to
A) provide additional compensation to key officers and employees within the corporation. B) obtain more widespread employee ownership of the corporate stock. C) raise additional capital for the firm. D) obtain more widespread employee ownership and raise additional capital for the firm.
Why did some courts conclude that compliance with the Clean Air Act does not preclude oil companies from liability?
What will be an ideal response?
Fine Motor Company buys gas pedals and other parts from General Mechanix, Inc, and puts them in its vehicles without changing their composition. If the pedals or other parts are defective, strictly liable for any damage caused by the defects are
a. Fine Motor only. b. no one. c. Fine Motor and General Mechanix. d. General Mechanixonly.
If the last dividend on Markowitz Trucking stock was $2 per share and if dividends are expected to grow 10% annually, what is the share price if the required return is 12%?
A) $100 B) $155 C) $110 D) $125 E) $130