What are the basic elements of the marketing mix for a bank? What does the holistic marketing concept broaden these elements to include?
What will be an ideal response?
The basic elements are product (for example, types of accounts), place (such as bank branches, website, and mobile apps), promotion (advertising, social media, and so on), and price, including fees and interest charges. Updating them to reflect the holistic marketing concept results in a set that encompasses people, processes, programs, and performance.
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Which of the following newspaper headlines is MOST likely to be seen as a result of changes in the cultural and social environment?
A. General Motors Offers Original Equipment Car Stereos with Satellite Radio Service B. Treasury Department Introduces New Currency to Combat Counterfeiters C. New Projection TVs Are Thinner, Lighter than Traditional TVs D. Gasoline Prices Increase Sharply E. McDonald's Changes Its Menu to Cater to Low-Carb Dieters
Which of the following statements is INCORRECT regarding the advantages of simulation?
a. Simulation is relatively easy to explain and understand. b. Simulation guarantees an optimal solution. c. Simulation models are flexible. d. A simulation model provides a convenient experimental laboratory for the real system.
Free cash flow will increase if a company increases its accounts payable balance by delaying payments to suppliers.
Answer the following statement true (T) or false (F)
The firm that moves up the experience curve most rapidly will have a cost advantage vis-à-vis its competitors
Indicate whether the statement is true or false.