James Carey, the leading American proponent of cultural studies during the past three decades, believed that mass communication is the representation of shared beliefs whereby reality is produced, maintained, repaired, and transformed. This is called the:
a. hermeneutic perspective.
b. none of these.
c. transmissional perspective.
d. ritual perspective.
d
Communication & Mass Media
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The Gutenberg Press, which revolutionized the art of printing, and allowed printed information to flow, over time, from the hands of the few to almost everyone, was invented in
a. 1243 b. 1436 c. 1687 d. 1776
Communication & Mass Media
What is Aristotle's term for speaker credibility?
a. logos b. pathos c. ethos d. credos
Communication & Mass Media
All of the following are examples of behavioral strategies EXCEPT:
a. develop drug policy b. continuous random drug testing c. support group d. keep interaction sport specific and provide personal
Communication & Mass Media
Print style writing requires you to write in ______ paragraphs than you are used to.
A. longer B. shorter C. medium D. more flowy
Communication & Mass Media