Which one of the following is NOT characteristic of traditional mass media?
A. no distinction between producers and audience
B. one-to-many communication
C. one-way communication
D. anonymous receivers
Answer: A
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Hegemonic society is one that
a. is economically "number one" b. controls a very strong military c. has a very strong state d. all of these e. none of these
Which of these statements is about the role of technology in social change is false?
a. Not all technology leads to social change. b. Social change does not require new technology in order to occur. c. New technologies rarely lead to social change. d. The impact of new technologies varies from place to place. e. Culture influences how technologies are incorporated into society.
Ben enjoys singing and has recorded a few albums. His wife, Julia, encourages him to sing more often and promotes his albums on social media. In the context of relationship maintenance mechanisms, this is termed as:
A) the Michelangelo phenomenon. B) a positive illusion. C) perceived superiority. D) cognitive interdependence.
George Homan’s _____ proposition explains why the more often an actor is rewarded for a behavior to the less valuable those rewards become.
a. success-stimulus b. value-rational c. deprivation-satiation d. aggression-approval