Successful database marketing emphasizes two things:
A) sales and contribution margin
B) identifying customers and building relationships
C) lifetime value of customers and data mining
D) data mining and data coding
B
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When people seek information to support their point of view and discount data that do not, they are subject to ______ bias. For example, Joe uses the fact that his commute is now shorter to confirm his belief that there are fewer cars on the road. However, Joe is not accounting for the fact that he recently took over the graveyard shift, and that traffic is always lighter at night and in the wee hours of the morning.
A. blind B. overconfidence C. confirmation D. representativeness E. framing
When discussing positions held, what information should be included for each position?
A) Name of employer, dates worked and salary B) Name of employer, job title and dates worked C) Name of employer, job title and reasons for leaving D) Name of employer, reasons for leaving and salary E) Name of employer, dates worked and reasons for leaving
If an employer refuses to hire individuals belonging to a particular community, that would violate ________
A) Title I of the Americans with Disabilities Act B) Title II of the Genetic Information Nondiscrimination Act C) Title VII of the Civil Rights Act of 1964 D) Title IV of the Genetic Information Nondiscrimination Act
In writing a routine claim,
a. the message should begin with a request for action. b. the message should begin with the details and explanation. c. the message should begin with an expression of appreciation of the business relationship. d. none of the above.