Which of the following is an advantage of the competitive parity method?
A. Under this method, the budget is driven by the objectives to be attained.
B. It gives due recognition to the contributions of creative executions and/or media allocations.
C. It is based on the fact that advertising and promotions are designed to accomplish specific objectives by addressing certain problems and opportunities.
D. It makes use of the buildup approach to establishment of promotional budgets.
E. It leads to stability in the marketplace by minimizing marketing warfare.
Answer: E
You might also like to view...
The following items were reported on the balance sheets and income statement for Carlton Co: Accounts receivable, December 31, 2015 $185,000 Accounts receivable, December 31, 2016 178,000 Sales—2016 850,000 What amount would be reported in the operating activities section of the statement of cash flows for collections from customers under the direct method assuming that all sales are on credit?
a. $850,000 b. $857,000 c. $843,000 d. Cannot be determined without further information.
Forensic accounting Contrast the financial statement auditor's consideration of fraud to that of a forensic accountant
All else being equal, which of the following changes would increase a company's net operating income?
A) A decrease in sales price. B) A decrease in contribution margin. C) An increase in variable costs D) A decrease in fixed costs.
An organization's product mix includes all of the products it sells
Indicate whether the statement is true or false a. True b. False