A company may choose to use traditional billboards as their media vehicle if their creative strategy is to ________
a. target a specific audience
b. gain visibility
c. create interaction with customers
d. send a very specific and detailed message
b
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Economist Burton Weisbrod wrote in the Stanford Social Innovation Review that Congress should ______.
A. decrease tax incentives to be charitable B. decrease tax incentives for philanthropy C. discourage nonprofits from undertaking business ventures D. discourage the for-profit sector from participating in nonprofit partnerships
Companies with strong brands are typically good at capturing customer ________.
Fill in the blank(s) with the appropriate word(s).
Which of the following is true of an extemporaneous business presentation?
a. The presentation is planned, prepared, and rehearsed. b. The speaker may not utilize note cards, an outline, or other reminders during the presentation. c. The presentation is written in detail to serve as a visual reminder during the delivery. d. The presentation is memorized for complete recall.
A sculptor wishes to protect one of his original works. He may do so by applying for a:
a. copyright. b. patent. c. service mark registration d. trademark registration