A company with a single service desk who transfers calls, as necessary, to multiple, specialized service desks is said to be ____.
A. centralized
B. decentralized
C. centrally decentralized
D. local
Answer: C
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Philip Morris bought Miller Brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. What does the company assure by stating that the beer tastes good?
A) points-of-difference B) points-of-presence C) points-of-parity D) points-of-conflict E) points-of-inflection
Tom Cruise wore Bausch and Lomb's Ray-Ban sunglasses in the movie Risky Business, and sales skyrocketed. The appearance of the sunglasses in the film is an example of ________.
A. subliminal direction B. subsidized advertising C. product placement D. showrooming E. product continuity
What defines an insular, inwardly focused culture?
A. The firm values their customers' opinions and fully understands their needs and expectations. B. The firm's unflinching belief in the company's superiority breeds a champion's attitude and thus they thrive on doing better by adapting to fresh thinking from outside the company. C. The firm never underestimates rivals because of their proven track record in defending challenges. D. The firm has a commitment to hiring young people who can offer fresh thinking and new perspectives. E. The firm believes they have all the answers because of their past great market success and is thus overconfident.
You are the high-level manager of a growing software company. One of your products, a new software program, is highly anticipated by many potential customers
However, you discover that the software has a major bug that will require upgrades and revisions later down the road. Rather than hiding the truth, you decide to speak up and disclose the software's ?aw to your customers. Since your goal is to have customers buy from you in the future, what kind of concern did you address? A) Legal. B) Ethical. C) Practical. D) None of the above.