Many airlines now encourage customers to purchase online "ticketless" flight reservations by charging a fee to those who purchase tickets at ticket counters. This is an example of a ________ strategy
A) distribution
B) return on marketing investment
C) marketing control
D) product
E) promotion
A
You might also like to view...
Describe the three strategies that are necessary for a market leader to accomplish to stay on top
What will be an ideal response?
An asset's book value is $14,400 on January 1, Year 6. The asset is being depreciated $200 per month using the straight-line method. Assuming the asset is sold on July 1, Year 7 for $9300, the company should record:
A. A gain on sale of $1500. B. A loss on sale of $1500. C. A loss on sale of $750. D. A gain on sale of $750. E. Neither a gain or loss is recognized on this type of transaction.
Which of the following adopter groups is most important to "sell"-given the importance of opinion leaders?
A. late majority B. early adopters C. early majority D. innovators E. laggards
Generally, subsidiary ledgers are used for accounts that consist of a large number of individual items
Indicate whether the statement is true or false