Cian, an automobile manufacturer, offers a new car model with features comparable to that of another popular brand. However, the Cian model is priced lower than its competitor and includes a longer warranty
Cian is most likely following a more-for-the-same strategy.
Indicate whether the statement is true or false
FALSE
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You are working at a tax office that completes personal tax returns for a fee. Your boss asks you to estimate how much it will cost your company to conduct tax returns in the coming year. What will you create for your boss?
a. expense budget b. revenue budget c. fee budget d. capital expenditures budget
The biggest advantage of business blogs is that they A) have the potential to reach a vast, far-flung audience
B) are the primary method of internal business communications. C) provide anytime access to digital audio and video files containing corporate training, marketing, and informational messages. D) can safeguard against hackers and rival companies.
The degree to which the price of a product affects consumers' purchasing behavior is referred to as
A. price sensitivity. B. price relevance. C. marginal pricing. D. price elasticity. E. dynamic pricing.
More than half of the research of technology created is paid for by
A. corporations. B. state and local governments. C. the federal government. D. large universities. E. private investors.