Write a brief note on the role of television as an advertising medium
What will be an ideal response?
Television is generally acknowledged as the most powerful advertising medium and reaches a broad spectrum of consumers at low cost per exposure. TV advertising has two particularly important strengths. First, it can vividly demonstrate product attributes and persuasively explain their corresponding consumer benefits. Second, it can dramatically portray user and usage imagery, brand personality, and other intangibles. Because of the fleeting nature of the ad, however, and the distracting creative elements often found in it, product-related messages and the brand itself can be overlooked. Moreover, the high volume of nonprogramming material on television creates clutter that makes it easy for consumers to ignore or forget ads.
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Suppose you are an investor with a choice between three securities that are identical in every way except in terms of their rates of return and risk. Which investment provides the highest expected return? Investment A:Total return = 10 percent with probability 50 percent Total return = 20 percent with probability 50 percent Investment B:Total return = 12 percent with probability 50 percent Total return = 20 percent with probability 50 percent Investment C:Total return = 5 percent with probability 60 percent Total return = 25 percent with probability 40 percent Investment D: Total return = 5 percent with probability 60 percent Total return = 7 percent with probability 40 percent
A. Investment A B. Investment B C. Investment C D. Investment D
Answer the following statements true (T) or false (F)
1. There are three parties to a check: the depositor, the maker, and the bank. 2. In addition to the account number, a check shows the 9-digit routing number. 3. The bank statement reports the activity in the customer's account and is issued on an annual basis. 4. The bank statement shows the beginning and ending balances of cash in a bank account, cash receipts and payments, and the names of all individuals who are authorized to sign checks. 5. Banks must return physical copies of the maker's canceled checks.
The regular use of ________ can alert managers to potential problems and employees' intentions early enough to do something about them.
A. dissonance reduction B. performance incentives C. employee benefit plans D. attitude surveys
Mass customization is an approach that has been applied in ______.
A. the automobile industry B. oil refineries C. glass production D. steel production