A pharmaceutical company has asked you to design a study to evaluate the effectiveness of a new drug for treating bulimia. They have asked you specifically to do case studies. You are writing a memo in reply to this request in which you explain what case
studies can do for the project, but also what they cannot do. Include a brief description of the components you would add to the study to make it more useful in testing a theory..
Answer: (1) Case studies can suggest a research direction and give hints about theory, but they can't actually tell much about cause and effect. A hypothesis can be derived from a case study and a few case studies can suggest that a more experimental project would be worthwhile. It would be valuable to follow several cases to see if the new drug does in fact reduce their symptoms. (2) In order to actually know something about cause and effect, however, it is necessary to conduct a controlled experiment. For this you would need a larger group of subjects, one-third of whom were given
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Cross-cultural research on the sexual double standard indicates that
a. in the current era, most cultures show little evidence of the double standard. b. US students show less evidence of a double standard than Swedish students. c. even today, women in some Middle Eastern cultures can be harshly punished or killed for engaging in "inappropriate" sexual activities. d. the sexual double standard is found consistently across almost all cultures.
A(n) ___________ is a numerical index of the degree of relationship between two variables
a. independent variable c. survey coefficient b. correlation coefficient d. experimental coefficient
Which of the following terms suggests that it is possible to condition all conditioned stimuli equally well to all unconditioned stimuli?
A) Stimulus generalization B) Shaping of successive approximations C) Equipotentiality D) Stimulus discrimination
Even though adolescents make up only 25 percent of the population of individuals who are sexually active, they account for ________ of all new cases of STDs each year
A) 30 percent B) 50 percent C) 75 percent D) 90 percent