A centralized advertising strategy relies on creating separate ad departments based on divisions, subsidiaries, regions, brands, or other categories.
Answer the following statement true (T) or false (F)
False
Centralized advertised departments may be organized in any of five ways: by product or brand, by sub-function of advertising (copy, art, print production, media buying), by end user (consumer advertising, trade advertising), by media (radio, TV, Web, outdoor), and by geography (western advertising, eastern advertising, international advertising).
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Which of the following is true of doing business in Italy?
A) Businesspeople tend to be quite informal in terms of introductions and dress. B) Entertaining clients at your home is considered better than doing so in a restaurant. C) Gifts are considered bribes and will insult the recipients. D) Most Italian businesspeople are in a hurry, so quick decision making is important. E) Professional titles are used quite often in business dealings.
By converting dollars to be received in the future into current dollars, the present value methods take into consideration that money:
A) has an international rate of exchange B) is the language of business C) is the measure of assets, liabilities, and stockholders' equity on financial statements D) has a time value
Which stage of cultural adaptation is characterized by feelings of nervousness and insecurity because things are so different and strange?
a. Disintegration b. Reintegration c. Autonomy d. Independence
To be unbiased, a member of a consumer jury should not be a present user of the advertised product.
Answer the following statement true (T) or false (F)