Repeating the same ad does not always work, which has led advertisers to take advantage of the principle of variability theory. That means brand and ad recall are increased because the ad:
A) has several identifiable selling points
B) is seen by consumers in different environments
C) uses the same tagline in every venue
D) uses a typical person spokesperson
B
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Which type of relationships has Sandra learned in her communication course benefit when we understand how views of power differ across cultures?
A. impersonal B. extramarital C. interpersonal D. out-group
You have decided to invest $4,000 at a rate of 10% per year during the first 30 years. After that, you will be more conservative and expect to earn 5% per year. Which of the formulas in B7 will allow you to determine how much money you will have 45 years from now?
a) =FV(B5,B3,0,-B1)
b) =FV(B5,B3+B4,0,-B1)
c) =FV(B6,B4,0,-PV(B5,B3,0,-B1))
d) =FV(B6,B4,0,-FV(B5,B3,0,-B1))
Many consumers buy a subscription to The Wall Street Journal and have it delivered to their homes by 5:30 a.m. so that they can read it during breakfast. This purchase is an example of which situational influence?
A. antecedent states B. social surroundings C. physical surroundings D. temporal effects E. purchase task
In which of the following situations is a clawback most likely to occur?
a. A departmental manager skimmed off company receipts to earn petty cash. b. A CEO made millions on a fraudulent investment that cost investors billions. c. A low-level employee was found to be taking small gifts or bribes from customers. d. An employee was promoted to a management position but later was revealed to have falsified customer receipts prior to the promotion.