eXtreme Programming uses simple design and refactoring to continually improve the quality of the design as developers continue to iterate through the analysis-design-code-test cycle
Indicate whether the statement is true or false
TRUE
Explanation: Design specifications are captured as part of the design process itself, evolving with each iteration through the cycle of analysis-design-code-test.
CL
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It is of little use for marketing managers to use a survey designed in-house to better understand the customer base
Indicate whether the statement is true or false
When revising and proofreading an email message, what considerations should be made?
A) The message should be inviting and open the opportunity for dialog. B) The font should be easily readable, in black on a white background. C) The message should include colored text to highlight important information. D) The message should be copied to all those who may need the information. E) The subject line should be intriguing.
Which of the following statements about Facebook Exchange is not true?
A. It competes with Google Ads (formerly DoubleClick). B. It allows advertisers to target ads. C. It is a social search engine. D. It involves cookies.
Many leading high-tech firms such as Google, Apple, and Intel have dramatically enhanced their revenues, profits, and market values through a wide variety of diversification initiatives. Which of the following is not such an initiative?
A. acquisitions B. stockholder enhancement C. strategic alliances D. joint ventures