Beer marketers know that high-school educated, working-class males from the ages of 25 to 40 make an attractive market for their products. This is a ________ segment of the beer market.
A. geographic
B. behavioral
C. psychographic
D. demographic
E. benefits
Answer: D
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Which of the following events is most appropriately recorded as a reduction to accumulated depreciation?
A) an addition that increases the anticipated benefits of the old asset B) an improvement that extends an asset's useful life C) an improvement that increases the asset's expected benefits beyond that originally expected D) a replacement of a better asset for the one currently used
Proper segregation of duties requires that the responsibility approving a payment be separated from posting to the cash disbursements journal
Indicate whether the statement is true or false
Relative market share is an example of a marketing metric.
Answer the following statement true (T) or false (F)
Emerging market multinationals such as Grupo Bimbo and JBS have gone on to become dominant global players. This is surprising given that such companies originate from environments which are characterized by:
(a) Weak government regulations and institutions (b) Severe macroeconomic imbalances (c) Political instability, corruption and a weak judiciary (d) All of the above (e) (a) and (c) only