In some cases, a marketing dashboard can overly rely on ________, putting the focus on what you already know.
A. internal marketing
B. inside-out measurement
C. partial measurement
D. external measurement
E. strategic insights
Answer: B
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From 1972 to 1974, the expected real interest rate on short-term bonds averaged about +2 percent, but the realized real interest rate averaged about ?2 percent. The main reason for the difference was that
A. actual inflation was about 4 percentage points lower than expected inflation. B. actual inflation was about 4 percentage points higher than expected inflation. C. a monopoly cornered the market on short-term bonds. D. nominal rate of interest was zero.
Informative speakers should be _________, while persuasive speeches should be _________.
a. objective; subjective b. objective; objective c. subjective; objective d. subjective; subjective
Financial incentives are
a. different from monetary rewards b. the same thing as a salary element c. provided to all employee groups. d. available to top management whose performance exceeds targeted objectives
Employee benefits have been strengthened in the last few years
Indicate whether the statement is true or false