People frequently use symbolic interaction theory when they are studying advertising's influence because advertisers often succeed by employing ________, or encouraging the audience to perceive their products as symbols that have meaning beyond their actual function.
A. symbolic interaction
B. neo-Marxism
C. product positioning
D. social construction of reality
Answer: C
Communication & Mass Media
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Communication & Mass Media
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Indicate whether the statement is true or false.
Communication & Mass Media
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Fill in the blank(s) with the appropriate word(s).
Communication & Mass Media