Burger King developed a new french fry to compete with McDonald's fry—considered the world's best. Burger King's specifications included that the crunch would last for seven or more chews The product failed because consumers did not like the fry as much as McDonald's fry. Burger King did not ________ the idea for both technical and commercial value.
A) test market
B) advertise
C) screen
D) promote
E) style
C
You might also like to view...
The definition of a default judgment is:
a. a legal pleading that contains denials, admissions, affirmative defenses, and counterclaims. b. a pleading that is a statement of the initial claim against the defendant. c. an assertion that even if the plaintiff's allegations are true, the plaintiff would not be entitled to a remedy. d. a judgment against a defendant who fails to respond to a complaint.
A limited partnership must continuously maintain an office at which basic organizational and financial records are kept
a. True b. False Indicate whether the statement is true or false
Which of the following is a basic function of most administrative agencies?
a. investigation b. enforcement c. rulemaking d. all of the above
Market-oriented firms primarily focus their efforts upon:
A. improving the technological skills and competitive advantages of the firm B. satisfying the organization's needs for low overhead C. achieving the company's societal responsibilities inexpensively D. distributing goods and services E. satisfying the wants and needs of their customers