The direct marketing database is a company's primary tool to initiate, build, cultivate, and measure the effectiveness of its loyalty efforts.
Answer the following statement true (T) or false (F)
True
The database is the key to direct marketing success, especially in an IMC program. It enables marketers to target, segment, and grade customers. The database can also provide the company with a demographic profile and purchase history for each customer.
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Which of the following is typically the step after conducting a competitive analysis during site selection?
A. Define present trade area. B. Conduct a situational analysis. C. Analyze trade area characteristics. D. Match characteristics of present trade area with potential sites.
The colors used in an office have both a physical and a psychological impact on employees
Indicate whether the statement is true or false.
Karen has formulated a line of green cleaning products, which she has tested with local commercial entities with great results. She is now ready to seek money to place the product in stores. What stage of financing is Karen interested in?
a. seed stage financing b. startup financing c. early-stage financing d. continuity financing
Chapter 7 bankruptcy occurs when a company is forced to liquidate all of its assets in order to
pay off its creditors. Indicate whether the statement is true or false