Which of the following is not one of Robert Lauterborn's four C's of IMC?

A) consumer commitment
B) consumer wants and needs
C) consumer's cost
D) convenience to buy
E) communication


Answer: A

Communication & Mass Media

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Talking the most, interrupting the other person, and changing the topic most often are all common indicators of

a. conversation control. b. decision control. c. powerful control. d. context control. e. distributional control.

Communication & Mass Media

Chaim wanted to inform his listeners of the variations in dialect in different parts of the United States

His main points were: I. Dialects in the North II. Dialects in the South III. Dialects in the East Which characteristic of effective main points is violated in this outline? A) balance B) coherence C) simplicity D) completeness E) discreteness

Communication & Mass Media

Research suggests that parental mental illness may be related to child psychological problems because

a. There could be genetic predispositions for both the mental illness of the parents and the problems of the child b. Genetic factors could be interacting with an environment created by a mentally ill parent c. Mental illness of the parent could affect other factors (family socioeconomics, family social interactions, etc.) that then impact the child d. The parents psychological illness could disrupt parenting e. All of the above

Communication & Mass Media

The cartoon character ________ was first featured during an early television experiment

Fill in the blank(s) with correct word

Communication & Mass Media