What country has the most active social media environment in the world?
A) India
B) The United States
C) Brazil
D) China
E) Russia
Answer: D
Explanation: D) Although China does not allow Facebook, Twitter, and Youtube, China has the most active social media environment in the world, and social media plays a significant role in consumers' purchasing decisions.
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When you're writing a negative message, use ________ to take some of the sting out of the bad news and to help your reader accept the message and move forward
A) facts and figures B) clarity and sensitivity C) subtlety and innuendo D) blame and leverage E) praise and promise
The single-step and multistep income statements result in different net income figures
Indicate whether the statement is true or false
A(n) ________ contract is a contract that has not been fully performed by either or both sides.
A. formal B. executory C. auction D. implied-in-fact
Which of the following is true of competitive parity?
A. It does not allow firms to exploit the unique opportunities or problems they confront in a market. B. It does not take into account new plans (e.g., to introduce a new line of products in the current year). C. It assumes the same percentage used in the past, or by competitors, is still appropriate for the firm. D. If all competitors use this method to set communication budgets, their market shares will stay increase over time. E. It assumes communication expenses do not stimulate sales and profit.