Compare and contrast the exploratory, descriptive, and causal research designs
What will be an ideal response?
A comparison of the basic research designs appears in Table 3.2.
The objective of exploratory design is to discover ideas and insights; of descriptive design is to describe market characteristics; of causal design to determine cause and effect or functions.
The characteristics of exploratory design include flexibility, versatility, and that it is often used as the front end of total research design. The characteristics of descriptive design include its preplanned and structured design and that it is marked by the prior formulation of specific hypotheses. The characteristics of causal design include the fact that mediating variables must be controlled for and that one or more independent variables are manipulated.
Methods using exploratory design include expert surveys, pilot surveys, secondary data (which is analyzed qualitatively), and qualitative research. Methods using descriptive design include secondary data (which is analyzed quantitatively), surveys, panels, and observational and other data. Methods using causal design include experiments.
You might also like to view...
If a cross-elasticity with respect to price is positive then:
A) a product's sales increase when another product's price drops. B) a product's sales decline when another product's price drops. C) a product's sales decline when another product's price increases. D) a product's sales are independent of another product's price.
The general journal is used to record recurring transactions that are similar in nature
Indicate whether the statement is true or false
Which of the following is not a true statement?
a. The cash flow statement superceded the previously required statement of changes in financial position. b. The cash flow statement is the statement of financial position with funds defined as cash. c. The statement of financial position is a special case of the more general cash flow statement. d. Inclusion of a cash flow statement is mandatory.
When the CEO of IDEO, Tim Brown, says “How Might We?” what is the significance of might?
a. Might assumes an attitude of power. b. Might invites people to suggest ideas without wondering if they will work. c. Might assumes that all answers are workable. d. Might assumes some editing of ideas