Which word or phrase applies to the requirement that advertisers must verify or prove their claims?
a. voluntary compliance
b. cease and desist order
c. consent order
d. substantiation
d. substantiation
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What must be learned and understood before a person can fully enact membership into a group?
What will be an ideal response?
Choose the research term that describes the degree to which multiple items invoke the same response from the participant.
A. Internal reliability B. Reliability C. Face validity D. Internal validity
Hackman argues which that which of the following group norms are absolutely necessary?
a. Ethical standards of behavior b. Ongoing self-evaluation c. Punctuality d. Both a and b
Why have critics like Carey criticized Schramm’s SMCR model of mass communication?
a. They say it’s too linear. b. They say the media process isn’t just a one-way flow from creators to audiences. c. They say communication is more circular and interactive than Schramm indicated. d. All of the choices