Describe what creatives typically do when fulfilling each of the four imaginary roles identified by Roger von Oech as part of the creative process.
What will be an ideal response?
According to creativity consultant Roger von Oech, four distinct, albeit imaginary, roles that every art director and copywriter has to personally take on at some point in the creative process are the following: (1) The Explorer searches for new information, paying attention to unusual patterns. (2) The Artist experiments and plays with a variety of approaches, looking for an original idea. (3) The Judge evaluates the results of experimentation and decides which approach is most practical. (4) The Warrior overcomes excuses, idea killers, setbacks and obstacles to bring a creative concept into realization.
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If a company overstates its ending inventory for the current year, what are the effects on cost of goods sold and net income for the current year? Effect on Cost of Goods Sold Effect on Net Income
a. Understated Overstated b. Overstated No effect c. Understated Understated d. Overstated Overstated
A marketing audit covers the marketing organization and its systems and strategies, rather than the macroenvironment
Indicate whether the statement is true or false
Which of the following is an example of a direct materials efficiency standard?
A) $40 per direct labor hour B) 50 square feet per unit C) $0.95 per square foot D) 6 direct labor hours per unit
Which of the following is NOT a way you can shorten a too-long speech?
a. Eliminate unnecessary main points. b. Speak quickly. c. Cut redundant examples. d. Tighten your phrasing.