What factors must the journalist weigh against each other when deciding whether to include an audio bite in a story?

A. size versus value
B. source versus opinion
C. audience needs versus advertiser preferences
D. platform versus follower count


A. size versus value

Communication & Mass Media

You might also like to view...

During the Civil War:

a. reporters were accredited for the first time as war correspondents by the government. b. the government strictly censored news reports. c. journalists were not allowed access to the soldiers. d. reporters were embedded with the troops.

Communication & Mass Media

Which of the following friendships provides a sense of belonging that may once have been thought possible only through face-to-face interactions?

A) intimacy B) immediacy C) communication D) online

Communication & Mass Media

Which of the following behaviors is an example of

audience evaluation? a. an audience member nodding her head in agreement with what the speaker has said b. an audience member taking notes during the speech c. an audience member being distracted by environmental barriers d. an audience member being distracted by physiological barriers

Communication & Mass Media

Being self-aware involves recognizing who you are (self-concept) and determining how you measure up to others (external concept)

Indicate whether the statement is true or false.

Communication & Mass Media