How can advertisers see specific search queries that have caused their ads to show, even if those queries are not keywords within their accounts?
a. Select "Keyword details" on the Keywords tab.
b. Review "Automatic placements" on the Display Network tab.
c. Use the Ad Preview and Diagnosis Tool on the Tools and Analysis tab.
d. Add a customized column for "queries" on the Keywords tab
Answer: a. Select "Keyword details" on the Keywords tab.
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Which institution can be classified as either a wholesaler or retailer?
a. off-price chain b. factory outlet c. membership club d. department store
Cheryl, age 16, ordered a new dress to wear to the school prom. She has contracted to pay $500 when the dress arrives. Before the dress arrives, Cheryl decides that the dress is too expensive, and she now wishes to cancel the order. Cheryl:
a. must pay $500 for the dress because the dress was specially ordered for her. b. must pay $500 for the dress because clothing is classified as a necessary. c. may disaffirm this executory contract because, while clothing in general is classified as a necessary, a new prom formal would probably not be classified as a necessary. d. must accept the dress and pay the reasonable value of the dress.
Use this information for questions that refer to the United Tools case.Terry Harter is marketing manager for United Tools, and Mike O'Reilly is the firm's logistics manager. They work together to make decisions about how to get United's hand and power tools to its customers-a mix of manufacturing plants and final consumers (who buy United tools at a hardware store). United Tools does not own its own transport facilities, and it works with wholesalers to reach its business customers.Together, Harter and O'Reilly try to coordinate transporting, storing, and product-handling activities to minimize cost while still achieving the customer service level their customers and intermediaries want. This usually requires that United keep an inventory of most of its products on hand; but demand for
its products is fairly consistent over time, so inventory is easy to manage.Harter has identified four options for physical distribution systems she could use to reach two of her key wholesalers, Ralston Supply and Ricotta Tool Co. The total cost for each option-and the distribution service levels that can be achieved-are as follows:
Ralston Supply expects a very high level (90 percent) of distribution customer service. Ricotta Tool Co. is willing to settle for a 70 percent customer service -leveleven if that means some products will occasionally be out of -stockif it gets products at a lower price.For its large retail hardware customers (like Home Depot), United regularly ships smaller orders directly to individual stores or in some cases to the retail chain's warehouses. Cross-country shipments usually go by rail, while regional shipments usually go by truck. It appears that United Tools
A. needs to buy its own fleet of trucks.
B. uses the distribution system with the lowest transportation cost.
C. is implementing the physical distribution concept.
D. works to provide just-in-time delivery to both of its wholesalers.
E. All these answers are correct.
M&M Proposition I states that, in a world of no taxes and no bankruptcy, ________
A) the cost of debt increases with leverage B) the choice of financing is relevant to determining the firm's value in the short-run C) how the company finances its operations affects firm value D) how the company finances its operations does not affect firm value