What is the major difference between a conventional marketing channel and a vertical marketing system (VMS)?
A) Elements in a conventional marketing channel act as separate businesses whereas the elements in a VMS act as a unified system.
B) A VMS has many intermediaries whereas a conventional marketing channel has a limited number of intermediaries.
C) A VMS is characterized by an independent producer whereas a conventional marketing channel is characterized by multiple producers.
D) A conventional marketing channel has elements such as retailers and wholesalers whereas these elements are not present in a VMS.
E) Producers have complete control over the other members in a conventional marketing channel whereas this control is minimal in a VMS.
A
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Which of the following is a structured method of online research where marketers require direct responses from customers?
A) online behavioral targeting B) social media tracking C) online listening D) online surveys E) blog analysis
What is the prefix for this security, and what does a prefix indicate?
What will be an ideal response?
Distributions with values of coefficient of kurtosis (CK) greater than 3 are more peaked with less dispersion
a. True b. False Indicate whether the statement is true or false
In nearly all situations, we would compute skewness with a statistical software package or Excel
Indicate whether the statement is true or false