Brand names that convey a positive image in one language may be meaningless in another.
Answer the following statement true (T) or false (F)
True
A name that conveys a positive image in one language may be meaningless in another-or worse, it may have unintended meanings.
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Name and describe the appropriate defensive strategic market plans for a business operating in a very unattractive market
At which level of competitive advantage would each strategy be appropriate? Within those types, what are the strategies and when should each be used?
The World Trade Organization is based in the United States.
Answer the following statement(s) true (T) or false (F)
Brianna would like to become more culturally competent. What should she do?
A) Begin to think of herself as a product of her culture. B) Understand that her culture is just one among many. C) Be ready to adapt as her environment changes. D) Brianna should do all of these.
Let's Dish is a meal-preparation service operating in three states. Customers visit a Let's Dish store to select and partially prepare their meals, which are then packaged for the freezer. At home, the customer can pull a meal out of the freezer and warm it in the oven or microwave. If Let's Dish wanted to expand into new areas of the United States, what segmentation method would probably be most useful in choosing new locations?
A. psychographic segmentation B. geodemographic segmentation C. demographic segmentation D. loyalty segmentation E. benefit segmentation