Discuss why there may be ethical concerns when using the standard deviation of a variable in
determining sample size.
What will be an ideal response?
The sample size is dependent on the standard deviation of the variable, and there is no way of precisely knowing the standard deviation until the data have been collected. An estimate of the standard deviation is used to calculate the sample size. This estimate is based on secondary data, judgment, or a small pilot study. By inflating the standard deviation, it is possible to increase the sample size and thus the project revenue for the research firm. It is clearly unethical to inflate the standard deviation, and thereby increase the sample size to simply enhance the revenue of the marketing research firm.
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In a short essay, list and discuss the five steps in the sampling design process
What will be an ideal response?
All managers throughout an organization may be involved in
A. making decisions that shape strategies. B. implementing the plan. C. developing the strategic plan elements. D. personally formulating the plan. E. contributing minimal elements.
One of the best-known self-regulatory agencies that encourages social responsibility is the:
a. BBB b. NAACP c. NARB d. OSHA e. EEOC
Six applications for admission to a local university are checked, and it is determined whether each applicant is male or female. How many sample points exist in the above experiment?
a. 64 b. 32 c. 16 d. 4