Which of the following is true of retail channel omnification?
a. It allows retailers to offer competitive prices across various outlets.
b. It increases redundancies in inventory and transportation.
c. It determines which product to stock and at what price.
d. It focuses on understanding how a brand's target consumers behave in different channels.
ANSWER: a
Retail channel omnification avoids redundancies in inventory and transportation, saves costs, and allows retailers to offer competitive prices across their various outlets.
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